Vision, Mission & Values
Ethical and sustainable agriculture for global quality and growth
Our Mission
To bring the world high-quality, nutrient-rich, ethically and sustainably produced agricultural products, while fostering financial growth for all involved.
Our Vision
Our vision is audacious and ambitious, and we take steps to make it a reality daily. This is our vision…
- To grow and distribute products that meet consumers’ needs and surpass their expectations.
- To care for our environment for future generations.
- To undertake our business ethically and responsibly, with great integrity and honesty.
- To respect every person we engage with – from the boardroom to the field.
- To have a transformational social and economic impact on the communities we work with.
Our Values
Our values are our north star and guiding light.
These are the principles we live by and that permeate our company from the inside out.
Innovation & Creativity | Integrity | Respect | Stewardship
Innovation & Creativity
We not only devise ingenious products that bring value to people’s daily lives. We also constantly seek to create new and better ways to operate. This restless drive for improvement weaves its way through everything we do:
- how we care for our people, workers, and suppliers can be felt
- how we deliver nothing short of excellence for our customers
- how we harness the latest technologies and philosophies, using them in partnership with Mother Nature to produce the very best from our environment – as organically as nature intended.
We bring technology to the field and wield the latest innovations in all areas of our business, from finances to operations, compliance to product development. This is how we disrupt Kenya’s organic produce industry with bold new solutions that reshape the market for the better.
Creativity and innovation go hand in hand. At work, we create a warm and welcoming space where each team member’s creativity can shine. We encourage our people to be proactive problem-solvers, disruptive thinkers, and big-picture dreamers, rewarding their tenacity, vision, and dedication to improvement.
Integrity
Honesty and transparency aren’t simply our values. They’re who we are, written deep into our DNA. We do what we say and say what we mean. Our closely-held culture of integrity allows us to follow through on our promises and achieve our aims and ambitions.
We nurture our business partnerships with the same care we pour into our produce. We openly and willingly share information with all our stakeholders, helping grow their understanding of the intricate inner workings of Mavuno. Everything from our products to services and operations is treated with total transparency. So all we work with can feel confident that, in Mavuno, they’ve found a tried and trusted partner.
Respect
Inclusivity, equality, diversity—these are core tenets of the Mavuno way of life. Regardless of their faith, race, gender, or background, we respect and tolerate all people. The one thing we won’t accept is discrimination.
Respect is encouraged and taught at every level of Mavuno’s workforce. Regardless of their position or department, our whole team fully embraces their fellow employees’ human rights and precious dignity. This is the essential framework upon which the fabric of our culture hangs.
Stewardship
We take our role as guardians of the planet and its people seriously. After all, without them both, the beautiful bounty that springs forth from our precious lands wouldn’t exist. For us, stewardship means using our resources wisely. Our skilled people, business assets, cutting-edge technology, and abundant natural resources are pivotal to our success and maximised to their fullest potential. No stone is left unturned, and not a single resource goes to waste.
We can also operate with minimal environmental impact by operating with the utmost efficiency and effectiveness. Sustainable and ethical in both theory and practice, we do all we can to protect our treasured natural environment. So it can continue to provide for us all for generations to come.